To implement this artistic and cultural policy, the Société du Grand Paris designated an artistic direction team led by José-Manuel Gonçalvès.

The mandate of the artistic direction is:

- to tell the story of this great transport project

- to unveil its mark and its outline

- to prepare for the arrival of the Grand Paris Express during the construction site period and to create a large collection that will animate the network.

José-Manuel Gonçalvès was appointed the director of the artistic and cultural establishment the CENTQUATRE in 2010, after having directed the Ferme du Buisson in Noisiel from 1998 to 2010. Artistic director of the European festival Temps d’images, he was also entrusted with the artistic direction of the 2014 and 2015 editions of the Nuit Blanche in Paris.

José-Manuel Gonçalvès is in charge of the artistic and cultural direction, accompanied by Manifesto, (presided by Hervé Digne and directed by Laure Confavreux-Colliex) mandated for its administrative and legal abilities, as well as its resources and programming development, by the CENTQUATRE-PARIS (represented by Julie Sanerot and Valérie Senghor) respectively for the production of big events, performing arts and implementation of innovating projects, and by the Eva Albarran & Co agency (directed by Eva Albarran) for the production of the visual art projects, namely the perennial artworks in the stations and the mobile artworks.